Gideon Karmiloff, MD at Vivid Brand said: ‘Targeting the on-the-go occasion with a smaller pack size has been driven by key consumer insights. The Shopper Campaign and packaging we developed leverage these to connect Coca-Cola with shoppers at the decisive moment of purchase in store.”

 “With over 70% of purchasing decisions made at the chiller cabinet, we needed a simple, disruptive and relevant visual identity to stand out within the cluttered and competitive environment.“

Vivid Brand’s Creative Director, explains: “ We highlighted the new smaller size and convenience of 375ml by clearly communicating the pocket size nature of the product. The packaging design was particularly challenging as the label is small so we focused on optimising the brand standout and de-cluttering the information.”

Coca-Cola’s Marketing Manager, says: “This is an exciting moment for Coca-Cola and builds on our commitment to growing the choice of products available to consumers. The 375ml bottle is designed to be an affordable addition to the current range that fits in well with consumers’ busy lifestyles and desire for products they can consume whilst on the move.  Vivid Brand helped us create a great insight driven VIS toolkit supported by their strong understanding of good pack design and shopper needs. “

See the full case study of the project here

For more information, contact Vivid Brand: Gideon Karmiloff, Tel: 0207 421 1750

 www.vividbrand.com

These stunning illustrations were created for a campaign to promote the Star Wars exhibit of Montréal, in Canada.

Spotted in Covent Garden by Rachel

These egg-stroardinary eggs have been created by leading artists, designers, architects and jewellers. To find them yourself, download one of 12 zone maps and get searching around London as the more eggs you find, the more chance you stand of winning a fabulous prize: The Diamond Jubilee Egg, valued at over £100,000! Simply scan the QR code on the egg to log your find with Facebook, or send a text.

Another spot by Seb – this time in Selfridges

Spotted on the Southbank by Rachel

A knitted egg spotted by Rachel in a Sweet Shop in Covent Garden

Those of you sitting on a nest egg of cash could even become  the proud owner of one of these unique pieces of art through egg-sclusive auctions, or purchase egg goodies at The Big Egg Shop at Selfridges.

So come on London, get cracking and join the hunt! 

Find out more at: www.thebigegghunt.co.uk

More cool cases to keep your iPhone safe, snuggly and everso stylish:

We’ve been noticing some fun campaigns in retail windows over the last couple of months, but Kermy and The Muppets particularly caught our attention.

Linking with the upcoming Muppets film, Gap are offering kids the chance to win their very own Muppet created in their likeness. Really -- how cool?! A great ‘money-can’t-buy’ promotion and a lively, engaging and fun window display.

To enter, go along to a ‘Muppet Art Session’ in store, get arty and create your own Muppet with feathers, felt and eyes.

Just warning you..I will win this!

Check out the The Muppets movie trailer (on a screen near you any minute)

On first look this appears to be a regular but beautifully captured and constructed beauty feature, but when you look closely you see that every model has their ‘hair’ styled with a selection of paraphanalia, all intended to draw attention to recycling & eco issues.

Well, until we saw this one – then we went ‘Aghhhhhh!!!!!!!!’and made a mental note not to paddle in ponds where dogs, frisbees or tennis balls might be.

Enjoy this collection of cute underwater doggies knashing away at toys and random old grannies, in a frankly sinister fashion. These photos were taken by Photographer Seth Casteel who spent hours underwater in Los Angeles taking pictures and risking the health of his legs. Twelve dogs took part in the shoot, including labradors, a border collie, a dachshund, a bulldog, a Belgian tervuren and a King Charles spaniel. A book, Ruff Water, is planned.

We want to share this special day with you, with a selection of romantic and slightly naughty images, videos and products:

Because we think you are…

We give you our (Hidden) Heart (Cupcakes) -- ahh!

We are wearing our heart on our…er…head…

We would take you here on our Valentines date

We promise to listen to every magical word you say tonight

We bought you this cute little puppy

and this 56 carat diamond

If it gets cold on the Island, we can snuggle up…

..and dine out on some Vagina Cupcakes - ooh!

and if all goes well, we’ll make you breakfast in bed

and then who knows….

Watch the Lego Proposal video here

What Happened? Plasters

Muscle Leggings

Little Men Carpet

Ammonite Sink

Smoking Bells, Japan

Rainbow in my room nightlight

Sound machine Interactive Turntable

80s Disco Style – Macbook Pro keyboard back light